Brand Name Review
HELLO SWEETIE
HELLO SWEETIE is a Turkish brand created in 2014. The foundations of this brand are…
Brand Name Review
Movie Names
“Rick’s Café Américain” and “Blue Parrot” bars in the movie Casablanca
Casablanca is a 1942 Oscar-winning movie directed by Michael Curtiz and starring Humphrey Bogart and…
Brand Name Review
Why is Radisson Blu not Radisson Blue?
Radisson Hotel Group, owner of luxury hotel chain Radisson Blu hotels, currently has nine hotel…
Brand Name Review
The Cadillac of Something
The perception of quality or poor quality sticks to brand names over time and spreads…
Brand Name Review
Rebranding
As You Want It “You Have It (Sendeo)”
The cargo company Aykargo, which was established with the cooperation of Aygaz and McKinsey, changed…
Brand Name Review
Rebranding
Clubhouse announces name change
Why did Clubhouse decide to change its name? Due to the common perception stemming from…
Brand Name Review
Rebranding
“Negro” or “Mola”?
Eti, which is among the largest biscuit and chocolate producers in Turkey, is one of…