I like to write about companies that prefer new domain name extensions on their websites and have an important place in their own sectors. I think that such preferences will be a guide for digital branding for companies operating in the same sector or related sectors. The extension I chose for today’s article is .furniture and the company that uses this extension is Saloni Furniture.
Saloni Furniture is one of the most well-known furniture manufacturers in Türkiye and this reputation is increasing day by day. Haluk Özbek, the founder and chairman of the board of directors of Saloni Furniture, has a very visionary personality. He shares his views on the furniture sector and the business world with the public via social media and leads the development of the sector. I also try to follow Mr. Haluk Özbek’s posts whenever I have the chance.
Saloni Furniture’s tagline is “art of furniture”. The company, which has an innovative style in product design, does not only target the domestic market, but also stands out with its product designs having modern lines that will gain acceptance all over the world. Saloni Furniture continues this innovative style in its website selection and prefers a different extension instead of .com or .com.tr. It is .furniture
As of today, 2696 domain names are registered in the .furniture extension owned by Identity Digital. I think that choosing .furniture extension, which directly targets furniture sector, is a really rational choice. This extension offers an important option for furniture designers, suppliers, manufacturers and stores.
Saloni Furniture company has also registered a domain name having .com.tr extension, which is the domain name extension of Türkiye, and is the owner of the saloni.com.tr domain name. Unlike its rivals, instead of using saloni.com.tr, they stand out by preferring to forward it to the saloni.furniture domain name they established their website on.
I hope this choice of Saloni Furniture will also influence other furniture companies and enable them to take steps to highlight furniture not only in their website content but also in their digital identities.
