- The Mad Men of Madison Avenue
Mad Men is a TV drama serious about one of New York’s most prestigious ad agencies at the beginning of…
- From TOYODA to TOYOTA
The name “Toyota” is derived from the family name of the company’s founder, Sakichi Toyoda. The company changed the brand…
- Purple Cow: Transform Your Business by Being Remarkable
Seth Godin is one of the most widely read marketing writers in the world, with books translated into many languages.…
- HELLO SWEETIE
HELLO SWEETIE is a Turkish brand created in 2014. The foundations of this brand are based on the ÇOOK ŞEKER…
- “Rick’s Café Américain” vs “Blue Parrot” Bars in the movie Casablanca
Casablanca is a 1942 Oscar-winning movie directed by Michael Curtiz and starring Humphrey Bogart and Ingrid Bergman. The movie takes…
- Why is Radisson Blu not Radisson Blue?
Radisson Hotel Group, owner of luxury hotel chain Radisson Blu hotels, currently has nine hotel groups. These hotels; Radisson Collection,…
- The Cadillac of Something
The perception of quality or poor quality sticks to brand names over time and spreads in society with the method…
- As You Want It “You Have It (Sendeo)”
The cargo company Aykargo, which was established with the cooperation of Aygaz and McKinsey, changed its name to Sendeo. Sendeo…
- Clubhouse announces name change
Why did Clubhouse decide to change its name? Due to the common perception stemming from the title of this article,…
- “Negro” or “Mola”?
Eti, which is among the largest biscuit and chocolate producers in Turkey, is one of the rare companies that has…
