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Purple Cow: Transform Your Business by Being Remarkable

Mustafa Kuruşçu, PhDJanuary 4, 2025September 22, 2025

Seth Godin is one of the most widely read marketing writers in the world, with books translated into many languages.…

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The Mad Men of Madison Avenue
Mad Men is a TV drama serious about one of New York’s most prestigious ad agencies at the beginning of…
From TOYODA to TOYOTA
The name “Toyota” is derived from the family name of the company’s founder, Sakichi Toyoda. The company changed the brand…
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin is one of the most widely read marketing writers in the world, with books translated into many languages.…
HELLO SWEETIE
HELLO SWEETIE is a Turkish brand created in 2014. The foundations of this brand are based on the ÇOOK ŞEKER…
“Rick’s Café Américain” vs “Blue Parrot” Bars in the movie Casablanca
Casablanca is a 1942 Oscar-winning movie directed by Michael Curtiz and starring Humphrey Bogart and Ingrid Bergman. The movie takes…
Why is Radisson Blu not Radisson Blue?
Radisson Hotel Group, owner of luxury hotel chain Radisson Blu hotels, currently has nine hotel groups. These hotels; Radisson Collection,…
The Cadillac of Something
The perception of quality or poor quality sticks to brand names over time and spreads in society with the method…
As You Want It “You Have It (Sendeo)”
The cargo company Aykargo, which was established with the cooperation of Aygaz and McKinsey, changed its name to Sendeo. Sendeo…
Clubhouse announces name change
Why did Clubhouse decide to change its name? Due to the common perception stemming from the title of this article,…
“Negro” or “Mola”?
Eti, which is among the largest biscuit and chocolate producers in Turkey, is one of the rare companies that has…