HELLO SWEETIE

HELLO SWEETIE is a Turkish brand created in 2014. The foundations of this brand are based on the ÇOOK ŞEKER brand, which started to open stores in 1993. HELLO SWEETIE stands out as a successful brand name on its way to becoming a global brand.

The most important element that visually engraves brand names in memory is, of course, their logos. The most striking element in the logo of the HELLO SWEETIE brand is that the words that make up the brand name are written one under the other, and thus, the letters O in the word HELLO and I in the word SWEETIE create the image of a stick candy that children love very much. So far everything seems smooth and fine.

However, the letter O goes beyond being a letter in this form, it becomes a shape and breaks away from the letters that come before it. When the letters before it are combined, we come across a word that is diametrically opposed to a brand that is loved by children; HELL

At first glance, this situation in the logo may be noticed by some people, but not by others. Considering that this is a serious mistake; When designing a logo, in order to avoid such mistakes, the logo should be considered in all its aspects and it should be ensured that it fully reflects the message intended to be given, without allowing any misunderstanding.

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