About Us

BrandInBrief.com

BrandInBrief.com is an online information source that shares news, analyses and strategies about brand and domain names.

Branding and domaining strategies, brand and domain name reviews, brand name change news, the latest domain name auctions and sales, gTLDs and new gTLDs are among the areas of our interest.

Authors

Dr. Mustafa Kuruşçu

Dr. Mustafa Kuruşçu lives in Kayseri, Türkiye. He had bachelor’s degrees from the departments of “English Language and Literature” in Ege University and “Business Administration (in English)” in Anadolu University. He also had master’s and doctor of philosopy (PhD) degrees from “Marketing” field of “Business Administration” department in Erciyes University.

In his master’s thesis, he researched the effect of brand names in the expansion period to the international markets. During his doctoral thesis, he conducted intensive researches on consumer behavior. He structured the application part of his thesis in a format that would measure consumer habits and preferences.

He has been a part-time domainer since 2005. He likes reading and writing about marketing in general and brand and domain names in particular.